Ad Effort Selling State as a Business Haven Is Criticized

cuomo1**People still living in tents from Hurricane Sandy**

ALBANY — The Cuomo administration has set aside nearly $140 million for an advertising campaign called “New York State Open for Business,” with the money drawn largely from a state authority created to lower electricity bills and from federal disaster aid, records show.

Much of the money spent has been used to buy television ads, half of which are being broadcast outside New York, celebrating the state’s economic success stories as part of an effort to lure and keep business here.

Gov. Andrew M. Cuomo’s administration, which began the campaign, says the ads are a valuable tool for recruiting businesses, but critics say they are a backdoor way of elevating the governor’s stature, even though they do not mention his name and he is prohibited from appearing in them. “We are doing everything we can to level the playing field to bring businesses and jobs to the state of New York, and will continue to double down on those efforts as long as this governor is in office,” Melissa DeRosa, a spokeswoman for Mr. Cuomo, said….more

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